About us
Why we exist
The beauty industry is constantly coming out with hundreds of new products each year, usually based on some new wonder ingredient that has little evidence base of effectiveness. As a consequence, you become stuck in a cycle of buying, trying and ditching new products. Worse, you’re still left suffering with skin conditions that can cause serious distress.
MicroPurify was created to stop this, to help people separate fad products from effective products. That’s why we only provide formulas with proven ingredients as well as home devices that use clinical technology, from microdermabrasion machines to LED masks.
How we're different
Evidence based products
You prioritize proven ingredients, not trendy ingredients
Clinical technology
You get powerful salon tech at a fraction of the cost
Tested & highly rated
Only tested products are stocked, and only the highly rated can remain
all skin shades & types
We celebrate diversity and provide products for all shades and ages
Our story
“I used to be in your position. Having spent hundreds on OTC products and thousands on clinic treatments, spent hours researching problems online, staring at every imperfection and worrying about being seen out bare faced. This is what started my journey into researching home devices that were safe, evidence-based and easy to use. I soon realised however, that there were so many other people out there with the same problems. With a strong interest in skincare and a background in business, I set out to build MicroPurify.
It wasn’t easy. It required extensive research into scientific and clinical studies around what technologies are effective, as well as compiling detailed guidance on how to use them safely at home. Not only that but keeping well-informed about the latest beauty devices in the medical and cosmetic field, contacting reliable suppliers, putting products through quality testing, while also being sure to only include products I could pass on to consumers affordable. Eventually, all this led to MicroPurify – a site for highly selective and effective beauty products that provide you with near salon level results from home.”
We sell proven treatments - not creams
Our beauty brand values
Our triple-lock returns guarantee
30 days to return
Return your product for any reason with the product in a saleable condition and receive a full refund (not including the Hydra Needle).
90 day results or your money back
Use our products consistently for 3 months and if you don’t see results, get your money back, no hassle involved. Why 3 months? Because this is the amount of time it takes for your skin to renew, that’s why most products recommend you use it for this amount of time.
6 month warranty
Did you buy an electrical good that has malfunctioned before 6 months without any fault of your own? Contact us for a full refund or replacement.
Our commitments
Free shipping worldwide
We deliver across the world, free of charge, straight to your door. You can expect your order to be dispatched within 2 business days, and arrive within 2-6 weeks depending on where you are in the world.
Guidance on improving your skin
We’re not just about selling products; we’re about helping you improve your skin. That’s why we provide you with detailed guidance on how to use our devices.
Friendly customer support
Contact us 24/7 with any questions and get fast feedback from our UK customer support - no robots, just polite and helpful staff.